Since its opening in 1707 by royal footman William Fortnum and his landlord, Hugh Mason, Fortnum and Mason has quickly become part of Britain’s history and a symbol of elegance and quality. Its interiors and luxury products make it one of the most sought-after shopping destinations in town.
The department store’s interiors and luxury products make it one of the most sought-after shopping destinations in London.
Afternoon tea at Fortnum and Mason
On the store’s fourth floor, there now is the Diamond Jubilee Tea Salon, inaugurated by the Queen herself in 2012. Decorated in Georgian style with pastel colours, the salon is a great choice for afternoon tea. The atmosphere is very relaxed, and the tables are placed far apart, allowing customers their privacy.
The menu offers a wide selection of teas and infusions and the traditional combination of savoury and sweet food. A selection of sandwiches, plain and fruit scones, and a selection of French patisserie and cakes are all on offer.
The food is made with high-quality ingredients and not only tastes delicious but is also elegantly presented in fine china and silverware. The service is impeccable: very friendly and attentive, always prompt to give you a refill when needed without too intrusive. On most days, there also is a pianist playing live for the guests.
Unlike other afternoon tea salons, the Diamond Jubilee feels less touristy and impersonal; the comfortable armchairs, the great food and the pleasant atmosphere makes even you forget for a moment that you are just minutes away noisy Piccadilly.
A quintessentially British afternoon tea, worth a visit not only for tourists but for locals as well.